A category-defining idea becomes the only truely collaborative music experience.
To the consumer, digital music is either positioned as either a discovery play or music streaming—it’s a watered down space, and difficult to navigate. To break through the noise, La Visual helped weeSPIN develop a clear and compelling social differentiator at the brand-level, and prototype from there.
With strong brand positioning and user testing up-front, La Visual was able to help weeSPIN pinpoint the core problem they needed to solve for consumers early on. This strategy-led product design not only helped weeSPIN secure seed-funding, but also validated market fit to provide a clear product roadmap moving forward.
I thought I was walking through the door to work on a project, and I left with a company.
With a solid brand, product strategy (and funding) in place, La Visual’s lean product development process was able to help weeSPIN better fulfill its mission. Through focused, user-data-centric iterations, we’ve improved user retention from 15%, up to 70% in year one.
La Visual has remained a strategic partner and friend to weeSPIN. “Not just a client — but a true partner,” in the words of CEO Darius Fong. Its an ongoing relationship that has seen weeSPIN grow to raise over $750,000 in seed funding.