Momentfeed. Seize the Moment.

Background

MomentFeed, a dynamic company with a strong culture and a mission to empower its clients, sought to redefine how they communicated their story to the world. They approached us with a clear goal: to create a new brand identity that encapsulated their values and effectively conveyed their ability to empower customers. Our task was to develop a cohesive brand that would resonate with their audience and differentiate them within a competitive landscape.

Challenge

MomentFeed needed a fresh, unified brand identity that could express their forward-thinking ethos and build on their existing reputation. The challenge was to create a visual language that balanced continuity with transformation, reflecting both their heritage and their evolution. Additionally, the new brand needed to be adaptable across various digital and physical touchpoints, ensuring a consistent and engaging experience for all stakeholders.

Approach

Our approach began with deep research, a fundamental part of our process to uncover the core essence of MomentFeed’s brand. We explored the competitive landscape, gathered insights from key stakeholders, and identified opportunities to highlight their strengths and values. From there, we embarked on a comprehensive brand development journey:

• Brand Strategy & Messaging: We developed a brand strategy that emphasized MomentFeed’s role in empowering clients. This narrative informed every aspect of the brand identity, ensuring the message was consistent and impactful across all platforms.
• Creative Identity Development: Our design team crafted a visual identity inspired by themes of flight and rallying banners. The new logo, symbolizing a wing taking flight and a flag, embodied agility, progress, and leadership. Subtle nods to the previous logo were integrated to maintain a sense of continuity.
• Digital & Physical Integration: We extended the new identity across all digital and physical touchpoints, including websites, social media, sales materials, and even the interior design of MomentFeed’s new offices in Santa Monica.

Solution

The new brand identity for MomentFeed was a comprehensive transformation that connected their vision with a bold and empowering design system:

• Visual Identity: A new logo was created, symbolizing a wing and a flag. This design captured the fluidity, advancement, and rallying spirit of MomentFeed, conveying a message of leadership and unity.
• Consistent Digital Experience: We developed UX/UI design elements, presentation templates, digital sales one-sheets, and branded animations. This ensured the brand’s core message was reflected consistently across all digital channels.
• Office & Physical Branding: Our team also designed custom signage, patterns, and elements for MomentFeed's office space, creating an environment that echoed the brand’s new look and feel. This holistic approach ensured that the brand transformation was visible and impactful from the inside out.

Key Takeaways

The rebranding of MomentFeed marked a pivotal shift, helping them emerge as a leader in their space with a revitalized brand that truly reflects their core values. The new visual identity, combined with strategic messaging, resonated deeply with their audience, leading to measurable improvements in brand reach and engagement.

The success of this project reinforced the importance of a cohesive, research-driven approach to brand development. By understanding the heart of MomentFeed’s mission and crafting a unified, strategic brand identity, we helped position them for future growth and long-term success. The transformation from internal culture to external perception allowed MomentFeed to soar to new heights, embodying their mission to empower every moment for their clients.

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