Why Augment Your Team During a Brand Refresh?
Launching a new brand or refreshing an existing one requires specialized skills and extra bandwidth. Creative Directors and CMOs know the importance of keeping the brand identity consistent during a highly visible project, but a successful launch is only the beginning. Our team augmentation service equips your team with the expertise needed to deliver a cohesive, impactful brand refresh and sustain its success over time.
Pre-Refresh
Planning and Strategy
Before diving into a brand refresh, thorough research and strategic planning are key. Augment your team with experts who can help create La Visual’s Illumination report by:
Brand Strategists
Conducting market research, competitor analysis, and audience insights to guide your refresh strategy.
Creative Analysts
Gathering data to benchmark sentiment, needs, goals, and opportunities—ensuring the refreshed brand aligns with expectations.
During Refresh
Creative Development
As you craft a new brand identity, creative workloads can surge. Enhance your team’s capacity with experts who specialize in:
Visual Designers
Managing high volumes of design assets to meet deadlines without sacrificing quality.
Copywriters
Crafting compelling narratives, messaging, and content that align with the refreshed brand.
POST-Refresh
Rollout and Implementation
Executing a brand refresh doesn’t end at launch—it requires meticulous coordination and a prolonged rollout. Support your team with:
UX/UI Designers
Ensuring flawless implementation of the new brand across digital touchpoints, including desktop, mobile, and app platforms.
Web Developers
Handling the technical workload to ensure your new brand feels tangible and consistent across all digital platforms.
Marketing Specialists
Coordinating multi-channel brand rollouts to ensure a cohesive and impactful launch.
Ongoing Support
Consistency and Governance
Maintaining brand consistency post-refresh is essential for long-term success. Strengthen your team with:
Brand Managers
Overseeing all touchpoints to ensure adherence to the new brand guidelines.
Content Managers
Continuously updating and managing assets across platforms, maintaining alignment with the refreshed identity.
Special Projects
Campaigns and Activations
As you move beyond the initial refresh, flexible augmentation allows for special projects or campaigns. Consider adding:
Campaign Managers
Leading high-impact campaigns to leverage your new brand identity for engagement and growth.
Social Media Specialists
Amplifying your new brand through targeted social media strategies and compelling content.