Elevating an iconic American brand with bleeding-edge digital.
2015 Lincoln MKC Launch Tour Immersive Experiential Branding At Its Best
La Visual helped Lincoln disrupt the traditional static test-drive consumer journey with a fully immersive, iBeacon-integrated iOS mobile app and AV experience only 20 days after iBeacon technology was made available to the public.
WHAT IF — drivers could experience the drive AND the technology behind the drive, in real-time? We developed a 360° branded experience to do exactly that by incorporating an iBeacon-powered augmented reality iPad app, complete with sound stations and audio prompts.
A comprehensive digital solution; the first of its kind.
Cranking out a fully-functional rapid prototype in twenty days was one thing, but a national, 50-city tour would put our tech to the test, and fast. Days after product completion, we had to coach up staff on the technology, add a patented carbon fiber iPad shade, as well as a full training kit for Sales reps, drivers and SMEs —all just in time.