Client: Digital Insight
Project: Finance Works Acquisition Collateral
Date: July, 2008

Client Backgrounder

Digital Insight is the leading provider of outsourced Internet banking solutions. 
Empowering financial institutions to provide online banking solutions to their retail 
and commercial clients, Digital Insight, an Intuit company, serves more than 5,000 
financial institutions nationwide. That’s nearly 25 million consumers and 7 million 
small businesses.


Executive Summary

FinanceWorks™ is a proprietary web application built by Digital Insight, powered by Quicken®. The product is an easy to use online tool designed to help customers/ members of our client’s financial institutions and banks simplify their lives by enabling them to get a complete financial picture of their various accounts and manage their money wisely all in one central location.

The Challenge

Create end user acquisition collateral, working with 5,000 different color palettes and logo combinations in mind. The Collateral Requisites: Promote the benefits of FinanceWorks, Personalized, Modularized, and Print on Demand Capable. Each piece needed to allow our Client’s network of banks and financial institutions to conveniently interchange their corporate identity materials and seasonal imagery into the collateral, without compromising the integrity of the campaign.

What We Did

We whipped up three fully-developed and distinct messages! For this project, our services ranged from Brand Messaging to Copywriting and Design Execution. Originally, our Client requested one solid campaign to run with and upon our presentation, we expected the Client to choose one campaign. Instead, they chose TWO concepts to be integrated into all collateral! For a closer look, click on the thumbnails!

The Results

“La Visual is one of the only agencies we’ve worked with that has exceeded expectation in delivering multiple, on target, campaigns. We were pleased with their ability to rapidly turn around high-level projects on short notice while maintaining a high level of creativity.”

                      ~ Mel Jensen, Art Director | Digital Insight, an Intuit company